That's a strong reason why I was drawn to it." "Back when matched in October 2015, Bumble was well-known as an app where most people were typically looking to make intentional connections-like a serious relationship.
"I was definitely looking for a relationship," Kate tells The Knot of her decision to join the app. While their stories are different, the opportunity to make the first move was instrumental in finding a lasting connection. Two Bumble employees, Cecily Gold-Moore and Kate Urquiola, met their respective spouses long before joining the company. Thanks to features like personality badges and profile prompts, the app allows users to make informed swipes-but it's the emphasis on women making the first move that sets Bumble apart from other online dating services. In 2022, our study found that it was the third-most-popular dating website, responsible for matching 22% of couples who met online. And according to surveys collected by The Knot, it's one of the best dating apps for marriage. (For same-sex couples, both users have the opportunity to send the first message.) The brand has since become one of the most popular dating apps to date, as it recorded over 85 million registered users in over 150 countries. Launched in 2014, Bumble was the first app to only allow females to make the first move in a heterosexual match. While our data indicates it's the second-most popular dating app overall, it is the most popular among 18-24-year-olds, rightfully earning its spot as one of the best dating apps for marriage. While the majority of Gen Z users might not be ready for marriage just yet ( the average age of marriage is now 34), our data indicates that Tinder is already proficient at making connections for all ages. "They're opting for less traditional, more authentic and sometimes sober ways to get to know one another." "Mentions of 'Picnics' (43%), 'Mini Golf' (56%) and 'Drive-Ins' (34%) in Tinder bios all increased this year, suggesting that singles are meeting up for more than just dinner and drinks these days," read the brand's 2022 recap statement. Their insights also illustrate a shift toward more creative dates, one of our top dating trends outlined for 2023. In fact, the app found that 75% of singles were looking for a match who is respectful of or invested in social issues. To do so, users customize their profiles to find matches that share similar political and social beliefs. And in the brand's 2022 recap, " The Year in Swipe," internal data shows that daters (especially Gen Z) care more about finding a long-lasting connection. With over 75 million monthly active users worldwide, Tinder facilitates millions of matches every day-and it boasts over 55 billion matches made since its launch in 2012. While it has reigned supreme since 2019, it was replaced by Hinge as the best dating app for marriage.
2022 marks the first year Tinder was not the most popular dating app, based on our data. According to The Knot 2022 Jewelry and Engagement Study, Tinder was responsible for pairing 27% of newlyweds who met online. Despite its reputation as being for casual relationships, our insights indicate that Tinder is one of the best dating apps for marriage.
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